Joie Inn

BRAND IDENTITY

Ashley and Dino Petrone, creators of lifestyle blog Arrows & Bow and now authors of their new book–Designed to Last, recently moved to Florida and bought an Inn with the intention of renovating and booking out to the public. Their life motto is “finding joy in the in-between", which is where their idea for the name of the Inn came from. They wanted a playful & fun approach to branding, and to incorporate the orange which represented the move to Florida and also the “in-between”. The boutique Inn by the sea on Anna Maria island is now open for the public to stay and experience with their friends & families.